Business Inside the Game

Business Inside the Game (BIG) is a membership platform, mobile app ticketing experience, and internal CRM tooling that provides premium curated event access for athletes, entrepreneurs, creators, and investors.

Our task was to build a platform, mobile apps, and internal CRM tooling that leverages multiple external services, such as FrontEgg, ActiveCampaign, Stripe, DocuSign, Typeform, Webform, Lemonade Social Platform, OTTera Platform, and many others, to build the entire ecosystem without reinventing the wheel.

Leveraging external providers helped us save a lot of time on development and unload the complexity of implementing our own identity server, ticketing management system, payment system, and others. While it was still challenging to integrate all the provided third-party solutions into one single system, it was still significantly faster than implementing the same from scratch.

While still being a work in progress, we successfully and timely delivered first couple of stages of the project. Every key component of the infrastructure (web app, mobile apps, CRM tooling) has been delivered to its MVP stage and continued being developed with additional features.